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- <text id=94TT0300>
- <title>
- Mar. 14, 1994: In The Kingdom Of Letterman
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Mar. 14, 1994 How Man Began
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE ARTS & MEDIA, Page 107
- In The Kingdom Of Letterman
- </hdr>
- <body>
- <p>After a smash Olympic performance, he is dominating late night.
- But he's not the same old Dave.
- </p>
- <p>By Richard Zoglin
- </p>
- <p> Now that the dust has settled, it all seems so obvious. Of
- course David Letterman was the logical person to take over the
- Tonight Show when Johnny Carson retired. Of course NBC made
- a mistake in betting on Jay Leno and letting Dave slip away
- to CBS. Of course Letterman's hip, edgy 12:30 a.m. sensibility
- could be adapted for a more mainstream audience at 11:30 p.m.
- </p>
- <p> And, of course, hindsight is easy. As Bill Carter reveals in
- The Late Shift (Hyperion; $24.95), his richly reported book
- on the network battle over Letterman, NBC's blunder was, if
- not excusable, at least understandable. When the network negotiated
- a new contract with Leno in 1991, in part to keep him from jumping
- (ironically) to CBS, it guaranteed him the Tonight slot after
- Carson left--not an unreasonable promise to the man who had
- been capably filling in for Carson for four years. Letterman,
- who preferred private sulking to office politics, never let
- top NBC executives know how crucial the Tonight Show was to
- his own conception of career growth. So NBC wrongly assumed
- it could give the job to Leno and still somehow keep Dave happy.
- </p>
- <p> Letterman's ascension at CBS as the undisputed king of late
- night was confirmed by the Winter Olympics. Appearing each evening
- with his Top 10 lists and Gillooly gags, Letterman's Late Show
- was the Official Comedy Wrap-Up of the '94 Games. Ratings for
- his second Olympic week soared to 8.9 (compared with an average
- 5.8), the show's highest ever. What clinched it for Middle America
- was Dave's mom, who was sent to Lillehammer to report on the
- Games and banter on the air with her son. What a guy: he not
- only has higher ratings, makes more money and provides more
- laughs than anybody else in late-night TV--he's nice to his
- mother too.
- </p>
- <p> The formidable influence of Letterman, the man and the mystique,
- could be felt when he showed up last Monday as a guest on Conan
- O'Brien's show. Dave's gracious praise for his successor on
- Late Night--"You've really done a great job to carve out a
- wonderful identity for yourselves"--was like the Pope's benediction.
- O'Brien needs it; after six months, he is as awkward and clueless
- in front of the camera as the day his show was born.
- </p>
- <p> That same night, Greg Kinnear took over as host of Later, NBC's
- post-Late Night half-hour recently abandoned by Bob Costas.
- Kinnear, the snickering host of the E! channel's Talk Soup,
- has done exactly what might have been expected with Costas'
- low-key, single-guest interview show: turned it into another
- Letterman knockoff. He has added a studio audience, an opening
- monologue (video clips of the day's news followed by Kinnear
- wisecracks) and lots of prepared shtick to keep the interviews
- from bogging down in, say, real conversation. For Julia Louis-Dreyfus,
- he introduced a taped bit purporting to reveal that she is actually
- bald. For Martin Short, he took out a script of The Bodyguard
- and asked Short to read for the Kevin Costner part. The program's
- redeeming feature is Kinnear himself, who is confident and comfortable
- in his first talk-show gig. If he doesn't replace O'Brien within
- six months, NBC really does need psychiatric help.
- </p>
- <p> Letterman, meanwhile, has done a masterly job of refashioning
- his show to appeal to a broader audience. He has easily outclassed
- the square, high-pitched Leno (who has taken to selling monologue
- jokes by appending the line "You'll be tellin' that in the morning")
- and has converted thousands of onetime skeptics into Letterman
- lovers. Only to his old fans has he, in the process, become
- less interesting.
- </p>
- <p> The changes in Letterman's show and persona have been important
- but little noted. His old four-jokes-and-out opening monologue
- has been expanded into a more traditional (and less funny) Carsonesque
- one. Bandleader Paul Shaffer, whose Vegas-inspired repartee
- with Letterman was the heart and soul of the old Late Night,
- has retreated oddly into the background. In every way the show
- is bigger, louder, flashier--and less adventurous. No more
- weird phone calls to Moscow or South Dakota; no more barging
- in on Joan Collins before her Live at Five appearance. Now Dave's
- cameras pay "surprise" visits to shop owners in the neighborhood,
- who seem all too prepared for instant celebrityhood. He brings
- on the cast members of Cats for bits and welcomes Tony Bennett
- to help sing the Top 10 list.
- </p>
- <p> Dave is in a better mood too. The grumbly, peevish Letterman
- of Studio 6A days could sometimes be a drag. But the upbeat
- Letterman who has resurfaced on CBS seems defanged. He still
- takes shots at network executives, but there's no passion in
- it anymore. With actresses like Debra Winger and Jennifer Jason
- Leigh, he seems positively awestruck. It is hard to imagine
- Cher coming on the show and calling this David Letterman an
- asshole.
- </p>
- <p> Oh well, Dave's on Broadway now, and there are more seats to
- fill. His show is like a Pinter psychodrama that has been reworked
- with music by Andrew Lloyd Webber. Nothing wrong with that,
- but why is this man making fun of Cats?
- </p>
-
- </body>
- </article>
- </text>
-
-